
Taking Cancer on Through Flavour
Patients living through chemotherapy often experience difficulty eating, caused by either a reduced ability to taste or overwhelming nausea.
We partnered with an oncology dietician and TV chef to create a series of recipes designed for patients going through cancer treatments.
The recipes were launched through a live video on social media, and were then made available as monthly videos hosted on Instagram and Facebook.
We also created a series of recipe videos and a book with the aim of distributing it and other materials on a global scale.

Awards:
PR Moments
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Best use of Social Media: Finalist
PM awards
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Best use of insight: Gold
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Film & Animation (Patients): Silver
Sabre EMEA
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Pharmaceutical: TX – Shortlist
IN2Sabre EMEA
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Best use of video networks: Certificate of excellence
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Best use of illustrations + Photography: Certificate of excellence
Communique
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Excellence in Social Media Strategy: Highly Commended
PM Society Digital Awards 2019
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Effectiveness, Corporate Communications: Gold




