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Taking Cancer on Through Flavour

    

Patients living through chemotherapy often experience difficulty eating, caused by either a reduced ability to taste or overwhelming nausea. 


We partnered with an oncology dietician and TV chef to create a series of recipes designed for patients going through cancer treatments. 
The recipes were launched through a live video on social media, and were then made available as monthly videos hosted on Instagram and Facebook. 


We also created a series of recipe videos and a book with the aim of distributing it and other materials on a global scale.

 

Awards: 

PR Moments  

  • Best use of Social Media: Finalist

PM awards

  • Best use of insight: Gold 

  • Film & Animation (Patients): Silver 

Sabre EMEA

  • Pharmaceutical: TX – Shortlist

IN2Sabre EMEA

  • Best use of video networks: Certificate of excellence

  • Best use of illustrations + Photography: Certificate of excellence

Communique

  • Excellence in Social Media Strategy: Highly Commended

PM Society Digital Awards 2019

  • Effectiveness, Corporate Communications: Gold

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