Olumiant - Live life uninterrupted

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We were approached by Lilly to create a promotional video for their Rheumatology portfolio.​ We were inspired by a Rheumatoid Arthritis sufferer who explained that the disease takes away life’s simple choices, such as not being able to choose certain clothes in the morning because of the difficulty of buttons.​ Our idea was to provide an emotional representation of an ‘improved day in the life’ of a patient.​

We shot the sequence in a single take to show how fluid and unrestricted their lives could be.​

We rented ‘Oval-Space’ in Central London for 3 days, one to set up, one for rehearsals, and a final day for shooting.